Pat McGrath Labs

Beauty lovers everywhere adore and pay homage to “Mother,” aka Pat McGrath, a self-made billionaire and veteran beauty visionary. After developing a love for makeup from her mom at just seven years old, McGrath has gone on to work with Giorgio Armani, CoverGirl, and Max Factor, regularly leading over 60 shows each Fashion Week season, and paving the way for Euphoria makeup.

But she’s arguably most known for her namesake, show-stopping brand, Pat McGrath Labs. Her line has some of the most stunning packaging ever created and every swipe of lipstick, eye shadow, and highlighter is basically a guarantee for an iconic look. Besides the star product below, McGrath has also picked up Best of Beauty awards for Skin Fetish Highlighter and Balm Duo and Lust MatteTrance Lipstick in Elson, a perfect blue-based red.

Star product: Mothership V: Bronze Seduction Palette is so good it won a 2019 Best of Beauty award. Among many fans is digital beauty editor Devon Abelman, who said if she wasn’t a beauty editor, she’d shell out the full $125 for the palette. “The shimmer options in the warm-toned palette are unparalleled,” she says. “They twinkle like a disco ball at Studio 54 at every possible angle.”