Coloured Raine Cosmetics made its debut in 2013 when founder Loraine R. Dowdy ditched her job in the finance industry to follow her dreams of starting her own makeup brand. Her mission was to create brightly colored, high-quality products for everyone — regardless of skin tone, age, or gender — and that’s exactly what she did. Today, the brand offers a wide range of products, including liquid lipsticks, eye shadow palettes, foundation, and more.
Star product: The Queen of Hearts Eye Shadow Palette consists of both shimmery and matte pigments in standout shades like cranberry, magenta, and eggplant. It also features several neutral shades too, so you can create a wide array of eye looks with just this one palette.